The non-agency, agency
Award-winning senior researchers who love getting in the weeds. We combine decades of qualitative and quantitative research experience to deliver customer understanding, anywhere in the world.
If this sounds like another ‘global insights agency’, think again. The Research Heads was born out of a love for the craft and the desire to find the sweet spot between DIY research and full-service agencies, offering the best of both worlds.
Meet the team!
A small but mighty, women-led team. Headquartered in San Francisco, with a global network of partners at our fingertips, ready to join forces and deliver exceptional results.
Co-Founder
Amy Spencer
Qualitative research is in my blood, and what began as childhood intrigue, is now a 20+ year career! I bring a natural curiosity and empathy, which allows me to shift and change my line of questioning during moderation to dig into findings. I love to challenge people’s contradictions, as often this is where the best insights come from.
Having lived and worked in Tokyo, London and now San Francisco, I fully appreciate global nuances and I’m as passionate as ever about qualitative research and eager to share my knowledge.
Co-Founder
Karine Pepin
Fell in love with market research 25+ years ago, and the fire's still burning! As a Quirk's Award winner and industry thought leader featured on podcasts and publications, I am a passionate advocate for the power of insights. Dedicated to designing high-quality research, I absolutely love geeking out about data quality and the participant experience.
As a member of both the Market Research Council and the Insight Association's Council for Data Integrity, I am excited to contribute to advancing the boundaries of our industry.
Co-Founder
Nicole Siegel
After discovering Market Research during my senior year in college, I never imagined it would become my lifelong career. Nearly 15 years later, I can confidently say that my passion for data and uncovering the "why" has grown immensely.
My journey began at my parents' floral business, where I gained valuable insights into creating beautiful work and ensuring customer satisfaction from a very young age. This background has instilled in me a commitment to excellence in all my endeavors.
