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Get clear answers to your strategic business questions
Brand
Brand Health | Brand Tracking | Brand Positioning
Shopper
Customer Journey Mapping | Path to Purchase
Comms
Content and Communication Buildout
Audience
Segmentation | Personas | Usage and Attitude
Innovation
Product Development | Concept and Positioning Exploration
Design
UX Research | IHUT | Ethnographies | Usability Testing
If you're curious about all the details (or if you're a search engine 🤖), here's the extensive range of methodologies, industries, and markets we cover.
Qualitative
Focus groups (in-person & online)
In-depth interviews
Pairs & triads (conflict,
neutral & friendship)
Expert interviews
Kids, youth & family sessions
VR Research
In-store & online shopper approaches (e.g. shopalongs/surfalongs, intercept interviews, observation)
Online communities & diaries
Auto-ethnography (using apps/digital platforms)
Ethnography
Co-creation workshops
Innovation sprints
Semiotics
Cultural Insight
UX Research
Quantitative
Online Surveys
Mobile Surveys
Voice surveys
Video surveys
CATI
CAPI
Pricing research
Choice modelling
Conjoint
Max-Diff
Gabor Granger
Van Westendorp
Drivers analysis
TURF
KANO
TURF
AI-Assisted
Qualitative Research At Scale
Conversational surveys
Intelligent probing
Open-end coding
Rapid Analysis
Markets
While headquartered in San Francisco, we have a global network of partners around the world. The majority of our work involves multiple markets and languages (international and emerging).
Industries
Technology
Gaming
Retail
Entertainment
FMCG / CPG
B2B
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